Marketing management : An Asian perspective

Understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering value, communicating value, creating successful long-term growth.

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Formato: Livro
Idioma:Undetermined
Publicado em: Harlow, England Pearson 2018
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:Understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering value, communicating value, creating successful long-term growth.