Marketing management : An Asian perspective
Understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering value, communicating value, creating successful long-term growth.
Guardat en:
| Format: | Llibre |
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| Idioma: | Undetermined |
| Publicat: |
Harlow, England
Pearson
2018
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| Matèries: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sumari: | Understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering value, communicating value, creating successful long-term growth. |
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