Marketing management : An Asian perspective
Understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering value, communicating value, creating successful long-term growth.
Zapisane w:
| Format: | Książka |
|---|---|
| Język: | Undetermined |
| Wydane: |
Harlow, England
Pearson
2018
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 840000 | ||
| 082 | |a 658.8 | ||
| 082 | |b M345 | ||
| 245 | 0 | |a Marketing management : | |
| 245 | 3 | |b An Asian perspective | |
| 245 | 0 | |c Philip Kotler ... [et al.] | |
| 260 | |a Harlow, England | ||
| 260 | |b Pearson | ||
| 260 | |c 2018 | ||
| 520 | |a Understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering value, communicating value, creating successful long-term growth. | ||
| 650 | |a Tiếp thị,Marketing | ||
| 650 | |x Quản lý,Management | ||
| 650 | |z Châu Á,Asia | ||
| 910 | |b vtbtruc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||