The ultimate question 2.0 : How net promoter companies thrive in a customer-driven world
In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundame...
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Boston, Mass.
Harvard Business Press
2011
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