The ultimate question 2.0 : How net promoter companies thrive in a customer-driven world

In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundame...

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Hlavní autor: Reichheld, Fred
Médium: Kniha
Jazyk:Undetermined
Vydáno: Boston, Mass. Harvard Business Press 2011
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