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Bank marketing : A strategic approach to management using 7Ps

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...

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Podrobná bibliografie
Hlavní autor:	Smajlović, Ermina
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Germany LAP LAMBERT Academic Publishing 2015
Témata:	Tiếp thị ngân hàng,Bank marketing
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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