Bank marketing : A strategic approach to management using 7Ps

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...

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Bibliografische gegevens
Hoofdauteur: Smajlović, Ermina
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Germany LAP LAMBERT Academic Publishing 2015
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