Bank marketing : A strategic approach to management using 7Ps

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Smajlović, Ermina
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Germany LAP LAMBERT Academic Publishing 2015
विषय:
टैग : टैग जोड़ें
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