Bank marketing : A strategic approach to management using 7Ps

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...

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Bibliografski detalji
Glavni autor: Smajlović, Ermina
Format: Knjiga
Jezik:Undetermined
Izdano: Germany LAP LAMBERT Academic Publishing 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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