Bank marketing :

Bank marketing : A strategic approach to management using 7Ps

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Smajlović, Ermina
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Germany LAP LAMBERT Academic Publishing 2015
Những chủ đề:
Tiếp thị ngân hàng,Bank marketing
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Bank marketing : 
245 2 |b A strategic approach to management using 7Ps 
245 0 |c Ermina Smajlović 
260 |a Germany 
260 |b LAP LAMBERT Academic Publishing 
260 |c 2015 
520 |a Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies. 
650 |a Tiếp thị ngân hàng,Bank marketing 
910 |b nthai 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ 

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