Bank marketing : A strategic approach to management using 7Ps
Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...
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| Formaat: | Boek |
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| Gepubliceerd in: |
Germany
LAP LAMBERT Academic Publishing
2015
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01390nam a2200217Ia 4500 | ||
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| 001 | CTU_232006 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 2476500 | ||
| 082 | |a 658.8093321 | ||
| 082 | |b S635 | ||
| 100 | |a Smajlović, Ermina | ||
| 245 | 0 | |a Bank marketing : | |
| 245 | 2 | |b A strategic approach to management using 7Ps | |
| 245 | 0 | |c Ermina Smajlović | |
| 260 | |a Germany | ||
| 260 | |b LAP LAMBERT Academic Publishing | ||
| 260 | |c 2015 | ||
| 520 | |a Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies. | ||
| 650 | |a Tiếp thị ngân hàng,Bank marketing | ||
| 910 | |b nthai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||