Bank marketing : A strategic approach to management using 7Ps
Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...
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| Format: | Book |
| Language: | Undetermined |
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Germany
LAP LAMBERT Academic Publishing
2015
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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