Aligning strategy and sales : The choices, systems, and behaviors that drive effective selling
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for prof...
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| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Boston, Massachusetts
Harvard Business Review Press
2014
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01154nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_236207 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b C422 | ||
| 100 | |a Cespedes, Frank V. | ||
| 245 | 0 | |a Aligning strategy and sales : | |
| 245 | 4 | |b The choices, systems, and behaviors that drive effective selling | |
| 245 | 0 | |c Frank V. Cespedes | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2014 | ||
| 520 | |a In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. | ||
| 650 | |a Quản lý bán hàng,Sales management | ||
| 910 | |b dqhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||