Aligning strategy and sales : The choices, systems, and behaviors that drive effective selling
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for prof...
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| Format: | Book |
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Boston, Massachusetts
Harvard Business Review Press
2014
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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