Aligning strategy and sales : The choices, systems, and behaviors that drive effective selling

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for prof...

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Opis bibliograficzny
1. autor: Cespedes, Frank V.
Format: Książka
Język:Undetermined
Wydane: Boston, Massachusetts Harvard Business Review Press 2014
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