Aligning strategy and sales : The choices, systems, and behaviors that drive effective selling
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for prof...
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| Hovedforfatter: | Cespedes, Frank V. |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Boston, Massachusetts
Harvard Business Review Press
2014
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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Aligning strategy and sales
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Udgivet: (2014) -
Aligning Strategy and Sales: The Choices, Systems, and Behaviours that Drive Effective Selling /
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