Quản trị marketing =

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Quản trị marketing = Marketing management

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Sách cung cấp những kiến thức tương đối hoàn chỉnh về tất cả các vấn đề của marketing. Sách được chia làm 6 phần. Phần I trình bày những cơ sở xã hội, quản trị và chiến lược của lý thuyết và thực tiễn marketing. Phần II trình bày như...

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书目详细资料
主要作者:	Kotler, Philip
格式:	图书
语言:	Undetermined
出版:	Hà Nội Thống Kê 1997
主题:	Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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