Quản trị marketing = Marketing management

Sách cung cấp những kiến thức tương đối hoàn chỉnh về tất cả các vấn đề của marketing. Sách được chia làm 6 phần. Phần I trình bày những cơ sở xã hội, quản trị và chiến lược của lý thuyết và thực tiễn marketing. Phần II trình bày như...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Kotler, Philip
বিন্যাস:	গ্রন্থ
ভাষা:	Undetermined
প্রকাশিত:	Hà Nội Thống Kê 1997
বিষয়গুলি:	Marketing
ট্যাগগুলো:	ট্যাগ যুক্ত করুন কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

বিবরন
সংক্ষিপ্ত:	Sách cung cấp những kiến thức tương đối hoàn chỉnh về tất cả các vấn đề của marketing. Sách được chia làm 6 phần. Phần I trình bày những cơ sở xã hội, quản trị và chiến lược của lý thuyết và thực tiễn marketing. Phần II trình bày những khái niệm và công cụ để phân tích mọi thị trường và môi trường marketing nhằm phát hiện ra những cơ hội. Phần III trình bày những nguyên tắc để đo lường, dự báo thị trường vàtiến hành phân khúc thị trường, xác định thị trường mục tiêu. Phần IV rà soát các vấn đề thiết kế chiến lược marketing cho công ty ở những vị trí khác nhau trên thị trường, vị trí toàn cầu, và các giai đoạn trong chu kỳ sống của sản phẩm. Phần V đề cập đến marketing chiến thuật và cách thức công ty xử lý từng yếu tố trong marketing-mix - sản phẩm, giá cả phân phối và khuyến mãi. Phần cuối xem xét phương diện hành chính của marketing, cụ thể là cách thức công ty tổ chức thực hiện và kiểm tra các nổ lực marketing

Quản trị marketing = Marketing management

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