The one to one future : Building relationships one customer at a time
Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of c...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Currency Doubleday
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| Những chủ đề: | |
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Thêm thẻ
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01069nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_23720 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.812 | ||
| 082 | |b P424 | ||
| 100 | |a Peppers, Don | ||
| 245 | 4 | |a The one to one future : | |
| 245 | 0 | |b Building relationships one customer at a time | |
| 245 | 0 | |c Don Peppers , Martha Rogers | |
| 260 | |a New York | ||
| 260 | |b Currency Doubleday | ||
| 520 | |a Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit | ||
| 650 | |a Consumers' preferences,Customer relations,Market segmentation,Sales promotion | ||
| 904 | |i Phượng, 980513 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||