The one to one future : Building relationships one customer at a time

Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of c...

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Detalles Bibliográficos
Autor Principal: Peppers, Don
Formato: Libro
Idioma:Undetermined
Publicado: New York Currency Doubleday
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