The one to one future :

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The one to one future : Building relationships one customer at a time

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Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of c...

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Bibliografiske detaljer
Hovedforfatter:	Peppers, Don
Format:	Bog
Sprog:	Undetermined
Udgivet:	New York Currency Doubleday
Fag:	Consumers' preferences,Customer relations,Market segmentation,Sales promotion
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

The one to one future :
af: Peppers, Don
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Marketing định hướng vào khách hàng
af: Chaston, Ian
Udgivet: (1999)

Marketing management for small and medium enterprises: About customers: Gathering information
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)

Quản trị marketing trong các doanh nghiệp vừa và nhỏ :
Udgivet: (2001)

Business analytics for sales and marketing managers How to compete in the information age
af: Laursen, Gert H. N.
Udgivet: (2011)

Exotic preferences
af: Loewenstein, George
Udgivet: (2007)

Sales promotion essentials : the 10 basic sales promotion techniques /
af: Schultz, Don E.
Udgivet: (1998)

Promoting market opportunities at the base of pyramid (BOP)
Udgivet: (2004)

The market segmentation workbook : target marketing for marketing managers /
af: Dibb, Sally, 1963-
Udgivet: (1995)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Business-to-business marketing :
af: Fill, Chris
Udgivet: (2005)

Sales promotion decision making : Concepts, principles, and practice /
af: Ogden-Barnes, Steve.
Udgivet: (2015)

Advertising communications and promotion management /
af: Rossiter, John R.
Udgivet: (1998)

Emotion marketing : the Hallmark way of winning customers for life /
af: Robinette, Scott.
Udgivet: (2001)

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy /
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Udgivet: (2009)

Customer message management :
af: Riesterer, Tim
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High performance sales organizations : achieving competitive advantage in the global marketplace /
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Promotion management /
af: Burnett, John J.
Udgivet: (1993)

Divide and conquer : target your customers through market segmentation /
af: Webber, Harry, 1944-
Udgivet: (1998)

Buyer behaviour
af: Du Plessis, P. J.

Make winning a habit
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Consumers and services /
af: Gabbott, Mark.
Udgivet: (1998)

The
af: Furr, Nathan R.
Udgivet: (2014)

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
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Market segmentation :
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Udgivet: (2004)

The
af: Dibb, Sally
Udgivet: (1996)

Marketing and promoting your business :
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Strategic advertising management
af: Percy, Larry
Udgivet: (2001)

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
af: Allen, Debbie, 1953-
Udgivet: (2006)

Digest of Japanese court decisions in trademarks and unfair competition cases
af: Doi, Teruo
Udgivet: (1971)

101 big ideas for promoting a business on a small budget
af: Lambesis, Barbara
Udgivet: (1990)

Customer's new voice
af: McKean, John
Udgivet: (2015)

Customer's new voice : extreme relevancy and experience through volunteered customer information /
af: McKean, John, 1956-
Udgivet: (2015)

Strategies for effective customer education /
af: Honebein, Peter C., 1963-
Udgivet: (1997)

Make Winning a Habit: 20 Best Practices of the World's Greatest Sales Forces /
af: Page Rick
Udgivet: (2006)

New economy--new competition : the rise of the consumer? /
af: Asch, David, 1948-
Udgivet: (2001)