The one to one future : Building relationships one customer at a time

Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of c...

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Главный автор: Peppers, Don
Формат:
Язык:Undetermined
Опубликовано: New York Currency Doubleday
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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