The one to one future : Building relationships one customer at a time

Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of c...

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Sonraí Bibleagrafaíochta
Príomhúdar: Peppers, Don
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: New York Currency Doubleday
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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le Peppers, Don
Foilsithe 1993
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ