The one to one future : Building relationships one customer at a time

Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of c...

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Bibliografiska uppgifter
Huvudupphovsman:	Peppers, Don
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	New York Currency Doubleday
Ämnen:	Consumers' preferences,Customer relations,Market segmentation,Sales promotion
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

The one to one future : Building relationships one customer at a time

av Peppers, Don
Publicerad 1993

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

The one to one future : Building relationships one customer at a time

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