Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Weber, Daryl
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Hồng Đức 2018
Pynciau:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Disgrifiad
Crynodeb:	Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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