Sự quyến rũ của thương hiệu =

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Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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Bibliographic Details
Main Author:	Weber, Daryl
Format:	Book
Language:	Undetermined
Published:	Hà Nội Hồng Đức 2018
Subjects:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ


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008	210402s9999 xx 000 0 und d
020			\|c 151000
082			\|a 658.827
082			\|b W373
100			\|a Weber, Daryl
245		0	\|a Sự quyến rũ của thương hiệu =
245		0	\|b Brand seduction: how neuroscience can help marketers build memorable brands
245		0	\|c Daryl Weber ; Đặng Thùy Linh (dịch)
260			\|a Hà Nội
260			\|b Hồng Đức
260			\|c 2018
520			\|a Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.
650			\|a Branding (Marketing),Xây dựng thương hiệu (Tiếp thị)
650			\|x Psychological aspects,Khía cạnh tâm lý
904			\|i Hải
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ