Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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Podrobná bibliografie
Hlavní autor:	Weber, Daryl
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Hà Nội Hồng Đức 2018
Témata:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Shrnutí:	Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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