Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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Detaylı Bibliyografya
Yazar:	Weber, Daryl
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Hà Nội Hồng Đức 2018
Konular:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Diğer Bilgiler
Özet:	Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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