Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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Détails bibliographiques
Auteur principal:	Weber, Daryl
Format:	Livre
Langue:	Undetermined
Publié:	Hà Nội Hồng Đức 2018
Sujets:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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