Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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Bibliografske podrobnosti
Glavni avtor:	Weber, Daryl
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hà Nội Hồng Đức 2018
Teme:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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