Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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书目详细资料
主要作者:	Weber, Daryl
格式:	图书
语言:	Undetermined
出版:	Hà Nội Hồng Đức 2018
主题:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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