Basic marketing research

This is an undergraduate textbook for a half-year or full-year introductory course. The book introduces basic knowledge about research on marketing

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Bibliographic Details
Main Author: Churchill, Gilbert A
Format: Book
Language:Undetermined
Published: Orlando, Florida Dryden Press 1996
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ