Quản trị marketing trong doanh nghiệp

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Quản trị marketing trong doanh nghiệp

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Sách trình bày các quan điểm quản trị kết hợp giữa phân tích và tổng hợp, có tính thực tiễn, phù hợp với thực tiễn Việt Nam. Sách nhấn mạnh vào các hoạt động có tính logic chặt chẽ của quá trình quản trị marketing của doanh nghiệp từ: hoa...

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Dades bibliogràfiques
Autor principal:	Trương, Đình Chiến
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hà Nội Thống kê 2000
Matèries:	commerce,commerce,distribution ( economic theory ),marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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