Quản trị marketing trong doanh nghiệp

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Quản trị marketing trong doanh nghiệp

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Sách trình bày các quan điểm quản trị kết hợp giữa phân tích và tổng hợp, có tính thực tiễn, phù hợp với thực tiễn Việt Nam. Sách nhấn mạnh vào các hoạt động có tính logic chặt chẽ của quá trình quản trị marketing của doanh nghiệp từ: hoa...

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Détails bibliographiques
Auteur principal:	Trương, Đình Chiến
Format:	Livre
Langue:	Undetermined
Publié:	Hà Nội Thống kê 2000
Sujets:	commerce,commerce,distribution ( economic theory ),marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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