Retail management: Satisfaction of consumer needs

This book presents a discussion of the process of the continuous chice of appropriate alternatives. It provides the reader with more than a descriptive view of retailing by using marketing analysis to obtain the "why" and "how," in addition to the "what," of retailing.

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Bibliografische gegevens
Hoofdauteur: Marquardt, Raymond A
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Hinsdale, Illinois Dryen Press 1975
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