Mastering data mining : The art and science customer relationship management
The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from...
Αποθηκεύτηκε σε:
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
New York
John Wiley & Sons
2000
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Περίληψη: | The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailling, and telecommunications. |
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