Mastering data mining : The art and science customer relationship management

The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from...

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Detalhes bibliográficos
Autor principal: Berry, Michael J. A.
Formato: Livro
Idioma:Undetermined
Publicado em: New York John Wiley & Sons 2000
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailling, and telecommunications.