Mastering data mining :

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Mastering data mining : The art and science customer relationship management

The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from...

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Bibliografski detalji
Glavni autor:	Berry, Michael J. A.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New York John Wiley & Sons 2000
Teme:	Customer relations,Customer services
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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