Markets and marketing : An orientation

The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified...

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Bibliografske podrobnosti
Glavni avtor:	Preston, Lee E
Format:	Knjiga
Jezik:	Undetermined
Izdano:	[Glenview, Ill.] Scott, Foresman [1970]
Teme:	Marketing,Markets Reasearch
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Markets and marketing : An orientation

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