Markets and marketing : An orientation
The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
[Glenview, Ill.]
Scott, Foresman
[1970]
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00910nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_42956 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b P939 | ||
| 100 | |a Preston, Lee E | ||
| 245 | 0 | |a Markets and marketing : | |
| 245 | 3 | |b An orientation | |
| 245 | 0 | |c Lee E Preston | |
| 260 | |a [Glenview, Ill.] | ||
| 260 | |b Scott, Foresman | ||
| 260 | |c [1970] | ||
| 520 | |a The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified and analyzed and inferences and implications brought out. | ||
| 650 | |a Marketing,Markets | ||
| 650 | |x Reasearch | ||
| 904 | |i Minh, H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||