Markets and marketing : An orientation
The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified...
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| Format: | Book |
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[Glenview, Ill.]
Scott, Foresman
[1970]
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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