Markets and marketing : An orientation

The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Preston, Lee E
Médium: Kniha
Jazyk:Undetermined
Vydáno: [Glenview, Ill.] Scott, Foresman [1970]
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ