Markets and marketing : An orientation

The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified...

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Bibliografski detalji
Glavni autor: Preston, Lee E
Format: Knjiga
Jezik:Undetermined
Izdano: [Glenview, Ill.] Scott, Foresman [1970]
Teme:
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