A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

Ebook from IG Library; Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Stacks, Don W
מחברים אחרים: Michaelson, David
פורמט: ספר
שפה:Undetermined
יצא לאור: Business Expert Press 2010
נושאים:
גישה מקוונת:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38148
תגים: הוספת תג
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