Leading product development : the senior manager’s guide to creating and shaping the enterprise

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager'...

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Bibliographic Details
Main Author: Wheelwright, Steven C.
Format: Book
Language:Undetermined
Published: New York Free Press 1995
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ