Leading product development : the senior manager’s guide to creating and shaping the enterprise

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager'...

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Detalhes bibliográficos
Autor principal: Wheelwright, Steven C.
Formato: Livro
Idioma:Undetermined
Publicado em: New York Free Press 1995
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