Strategic Marketing Management

I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'

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Hlavní autor: Wilson, Richard M.S.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Amsterdam Elsevier Butterworth-Heinemann 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Shrnutí:I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'