Strategic Marketing Management

I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'

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Detalles Bibliográficos
Autor principal: Wilson, Richard M.S.
Formato: Libro
Lenguaje:Undetermined
Publicado: Amsterdam Elsevier Butterworth-Heinemann 2005
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Descripción
Sumario:I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'