Strategic Marketing Management
I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'
Wedi'i Gadw mewn:
| Prif Awdur: | Wilson, Richard M.S. |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Amsterdam
Elsevier Butterworth-Heinemann
2005
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
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Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (1995) -
Strategic marketing management : text and cases /
gan: Ferrell, O. C.
Cyhoeddwyd: (1994) -
Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (2005) -
Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000) -
Strategic marketing management : a means-end approach /
gan: Parry, Mark E. 1957-
Cyhoeddwyd: (2002)