Strategic Marketing Management

I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'

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Bibliographic Details
Main Author: Wilson, Richard M.S.
Format: Book
Language:Undetermined
Published: Amsterdam Elsevier Butterworth-Heinemann 2005
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ