International marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

詳細記述

保存先:
書誌詳細
第一著者: Ghauri, Pervez
フォーマット: 図書
言語:Undetermined
出版事項: New York McGraw - Hill 2006
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