International marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

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Detalles Bibliográficos
Autor principal: Ghauri, Pervez
Formato: Libro
Lenguaje:Undetermined
Publicado: New York McGraw - Hill 2006
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