International marketing
"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...
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| Format: | Book |
| Language: | Undetermined |
| Published: |
New York
McGraw - Hill
2006
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00974nam a2200205Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 917000 | ||
| 082 | |a 658.8 | ||
| 082 | |b G411 | ||
| 100 | |a Ghauri, Pervez | ||
| 245 | 0 | |a International marketing | |
| 245 | 0 | |c Pervez Ghauri | |
| 260 | |a New York | ||
| 260 | |b McGraw - Hill | ||
| 260 | |c 2006 | ||
| 520 | |a "International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available. | ||
| 650 | |a Export marketing,International business enterprises | ||
| 904 | |i M.Loan | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||