International marketing
"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...
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| Hlavní autor: | Ghauri, Pervez |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
New York
McGraw - Hill
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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