International marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Ghauri, Pervez
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: New York McGraw - Hill 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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