International marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

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Détails bibliographiques
Auteur principal: Ghauri, Pervez
Format: Livre
Langue:Undetermined
Publié: New York McGraw - Hill 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ