International marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Ghauri, Pervez
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York McGraw - Hill 2006
Schlagworte:
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