International marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Ghauri, Pervez
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York McGraw - Hill 2006
Gaiak:
Etiketak: Etiketa erantsi
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ