Basic marketing : a global-managerial approach/
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| 格式: | Sách giấy |
| 出版: |
Boston :
McGraw-Hill,
2002
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| 版: | 14th ed. |
| 叢編: | McGraw-Hill/Irwin series in marketing
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| 主題: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Item Description: | A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes. |
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| 實物描述: | xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) |
| 格式: | System requirements for accompanying computer laser disk: Windows 95 or higher Pentium |
| ISBN: | 0071121102 (international : alk. paper) 0072409479 (alk. paper) |