Basic marketing : a global-managerial approach/

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Bibliographische Detailangaben
1. Verfasser: Perreault, William D.
Weitere Verfasser: McCarthy, E. Jerome
Format: Sách giấy
Veröffentlicht: Boston : McGraw-Hill, 2002
Ausgabe:14th ed.
Schriftenreihe:McGraw-Hill/Irwin series in marketing
Schlagworte:
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Beschreibung
Beschreibung:A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
Beschreibung:xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)
Format:System requirements for accompanying computer laser disk: Windows 95 or higher Pentium
ISBN:0071121102 (international : alk. paper)
0072409479 (alk. paper)