Basic marketing : a global-managerial approach/
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| Main Author: | |
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Boston :
McGraw-Hill,
2002
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| Edition: | 14th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Item Description: | A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes. |
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| Physical Description: | xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) |
| Format: | System requirements for accompanying computer laser disk: Windows 95 or higher Pentium |
| ISBN: | 0071121102 (international : alk. paper) 0072409479 (alk. paper) |