Basic marketing : a global-managerial approach/
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| Main Author: | |
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Boston :
Irwin/McGraw-Hill,
1999
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| Edition: | 13th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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