Basic marketing : a global-managerial approach/
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Sách giấy |
| Vydáno: |
Boston :
Irwin/McGraw-Hill,
1999
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| Vydání: | 13th ed. |
| Edice: | The Irwin/McGraw-Hill series in marketing
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Fyzický popis: | xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) |
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| Médium: | System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. |
| Bibliografie: | Includes bibliographical references (p. 743-786) and index. |