Basic marketing : a global-managerial approach /

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書目詳細資料
主要作者: Perreault, William D.
其他作者: McCarthy, E. Jerome
格式: Sách giấy
出版: Boston, Mass. : McGraw-Hill, 2005.
版:15th ed.
叢編:McGraw-Hill/Irwin series in marketing
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
實物特徵
Item Description:McCarthy's name appears first on the earlier edition.
實物描述:xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)
格式:Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
參考書目:Includes bibliographical references (p. 725-787) and indexes.
ISBN:0072525231 (alk. paper)