Basic marketing : a global-managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Boston, Mass. :
McGraw-Hill,
2005.
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| Edition: | 15th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Tags: |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Item Description: | McCarthy's name appears first on the earlier edition. |
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| Physical Description: | xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) |
| Format: | Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| Bibliography: | Includes bibliographical references (p. 725-787) and indexes. |
| ISBN: | 0072525231 (alk. paper) |