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| LEADER |
01438nam a2200397 4500 |
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DLU080061729 |
| 005 |
##20080107 |
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##040331s2005 mau b 001 0 eng |
| 010 |
# |
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|a 2004040321
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| 020 |
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|a 0072525231 (alk. paper)
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|a DLC
|c DLU
|d DLU
|
| 042 |
# |
# |
|a pcc
|
| 050 |
# |
# |
|a HF5415.13
|b .M369 2005
|
| 082 |
# |
# |
|a 658.8
|b PE-W
|
| 100 |
# |
# |
|a Perreault, William D.
|
| 245 |
# |
# |
|a Basic marketing :
|b a global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
|
| 250 |
# |
# |
|a 15th ed.
|
| 260 |
# |
# |
|a Boston, Mass. :
|b McGraw-Hill,
|c 2005.
|
| 300 |
# |
# |
|a xli, 793 [22] p. :
|b col. ill. ;
|c 28 cm.
|e 1 CD ROM (4 3/4 in.)
|
| 440 |
# |
# |
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
# |
# |
|a McCarthy's name appears first on the earlier edition.
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 725-787) and indexes.
|
| 538 |
# |
# |
|a Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
|
| 650 |
# |
# |
|a Marketing
|x Management.
|
| 700 |
# |
# |
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|
| 923 |
# |
# |
|a 25/2007
|
| 992 |
# |
# |
|a 43900
|
| 993 |
# |
# |
|a 2005
|
| 994 |
# |
# |
|a DLU
|
| 900 |
# |
# |
|a True
|
| 911 |
# |
# |
|a Trương Bảo Trâm Anh
|
| 925 |
# |
# |
|a G
|
| 926 |
# |
# |
|a A
|
| 927 |
# |
# |
|a SH
|
| 980 |
# |
# |
|a Thư viện Trường Đại học Đà Lạt
|
