The dollarization discipline : how smart companies create customer value-- and profit from it /
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| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách giấy |
| Được phát hành: |
Hoboken, N.J. :
Wiley,
c2004.
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| Những chủ đề: | |
| Truy cập trực tuyến: | Table of contents only Contributor biographical information Publisher description |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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|---|---|---|---|
| 001 | DLU080062922 | ||
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| 008 | ##040405s2004 njua b 001 0 eng | ||
| 010 | # | # | |a 2004007665 |
| 020 | # | # | |a 0471659509 |
| 040 | # | # | |a DLC |c DLC |d DLC |
| 042 | # | # | |a pcc |
| 050 | # | # | |a HF5415.15 |b .F69 2004 |
| 082 | # | # | |a 658.8 |b FO-J |
| 100 | # | # | |a Fox, Jeffrey J., |d 1945- |
| 245 | # | # | |a The dollarization discipline : |b how smart companies create customer value-- and profit from it / |c Jeffrey J. Fox, Richard C. Gregory. |
| 260 | # | # | |a Hoboken, N.J. : |b Wiley, |c c2004. |
| 300 | # | # | |a ix, 262 p. : |b ill. ; |c 24 cm. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | # | # | |a Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization. |
| 650 | # | # | |a Consumer satisfaction |x Evaluation. |
| 650 | # | # | |a Marketing |x Management. |
| 650 | # | # | |a Sales management. |
| 650 | # | # | |a Value added. |
| 700 | # | # | |a Gregory, Richard C., |d 1965- |
| 856 | # | # | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0417/2004007665.html |
| 856 | # | # | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley042/2004007665.html |
| 923 | # | # | |a 10/2008 |
| 992 | # | # | |a 13600 |
| 994 | # | # | |a DLU |
| 900 | # | # | |a True |
| 911 | # | # | |a Đào Thị Thu Huyền |
| 925 | # | # | |a G |
| 926 | # | # | |a A |
| 927 | # | # | |a SH |
| 980 | # | # | |a Thư viện Trường Đại học Đà Lạt |